Search Engine Submission (Manual vs. Automated)
Search engine submission is an act of supplying or adding a URL to a search engine in an attempt to make a search engine aware of a site or web page. Search engine sometimes asks for additional information about web pages like title, keywords, description etc.
There are two basic reasons to submit a web page or web site to a search engine. The first reason is to update website in search engine and secondly to add it in search engine as web master don’t want to wait for a search engine to discover the site. [Read more →]
October 22, 2008 No Comments
Difference between Search Engine Optimization (SEO), Search Engine Marketing (SEM) & Internet Marketing
Search Engine Optimization (SEO)
Search engine optimization (SEO) is the process of improving the volume and quality of traffic to a web site from search engines. Usually, the earlier a site is presented in the search results, or the higher it “ranks,” the more searchers will visit that site. The leading search engines, Google, Yahoo! and Microsoft, use crawlers to find pages for their algorithmic search results.
Search Engine Marketing (SEM)
Search engine marketing, or SEM, is a form of Internet marketing that seeks to promote websites by increasing their visibility in search engine result pages (SERPs). According to the Search Engine Marketing Professionals Organization, SEM methods include: search engine optimization (or SEO), paid placement, and paid inclusion. [Read more →]
October 22, 2008 No Comments